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Branding and e-commerce design for Edinburgh-based jewelry designer Joanne Thompson. Inspired by ancient chain maille patterns, the circle is forever a starting point for each of her beautiful pieces of jewelry. I crafted an interlocking circle icon out of her name to give a nod to that cornerstone of her brand. Her Big Cartel shop was simplified and customized to move away from the look of a shop based on a template, and brings in the flavor of her brand.